Ideally you could improve the underlying implementation of an existing one if your way is better[0] and they perform the same function. It's really confusing for users to figure out what is the "right" plugin when there's too many doing the same thing. The same thing happens with GeanyGDB, Debugger, and Scope right now.
That being said, showing occurrences of the word is such a common and fairly useful feature for an IDE, I'd personally rather see the 3-4 existing plugins obsoleted by a good implementation in core Geany[1].
Cheers,
Matthew Brush